Instead, you must win a pack by sharing a photo of what allyship means to you via Instagram or Twitter. The classic cookie is now available in a limited. They fluctuated up and down slightly during the following seven days, but were still at 60 by June 29. The Pride cookies wont be sold in stores. Oreo celebrated Gay Pride last year with a special limited edition rainbow Oreo: The first and largest organization for LGBTQ+ people, their parents and families, and allies. Money can’t buy you the latest Oreo flavor, but a bit of kindness may score you a pack. The Nabisco Impression scores among adults 35 and older were already very In addition to the moving video, Oreo is celebrating LGBTQ+ History Month by giving away 10,000 packs of limited-edition Rainbow Cookies to reward acts of allyship that benefit the LGBTQ+. General positive feeling about the brand?" – jumped from 19 on June 22 to 34 as of June 29. What’s been the perception impact for Kraft Foods’s Nabisco brand?Ī significant increase in positive perception among adults 18 to 34,Īnd virtually no impact among adults 35 and older, according to YouGov BrandIndex.Īmong the young adults, the BrandIndex Impression score - which asks respondents: "Do you have a We feel the OREO ad is a fun reflection of our values,’ she told the news station.įetching a staggering $1.5billion in global revenues and as the world’s top selling cookie of the 21st Century the brand had cause for celebration.Rainbow-filled cookie on its Facebook page in support of gay pride events on June 25 generated hundreds of thousands of likes for the brand within days, as well as tens of thousands of comments both Lots of arguing ensued as people vowed to. Last Friday, Oreo began giving away 10,000 packages of special edition ProudParent Oreo cookies, which feature rainbow-colored creme. Yesterday Oreo, the best cookie on the planet, put up a graphic that made some news with its support of Gay Pride. ‘As a company, Kraft Foods has a proud history of celebrating diversity and inclusiveness. On June 25th, 2012, a picture of an Oreo cookie with six layers of frosting in the colors of the rainbow flag was posted onto Kraft Nabiscos Facebook page. Oreo, the popular American cookie brand produced by Nabisco, is giving away limited-edition cookies each filled with different colors of the rainbow as part of a campaign to celebrate LGBT History Month. The rainbow-colored cookie will not be sold in stores and was created simply for the advertising campaign during Pride month, Oreo spokesperson Basil Maglaris told ABC news. While the majority of the comments are in support of the LGBT community, many pledged to boycott Kraft or Oreo cookies as a result of their stance on the LGBT community.
Since it was uploaded almost 211,000 have liked the post, roughly 64,000 have shared it and more than 33,000 people have commented on it. The Pride cookie came with the caption, ‘Proudly support love!’ The makers of Oreo cookies, Kraft Foods, posted a manipulated photo of a multicoloured Oreo on the cookie’s cookie’s Facebook page on Monday night.